The town was founded in 1897, and named after founder John Gallow. A barrier island in South Jersey, it has all the makings of a quiet, nice little beach town. The trouble is, bad things just seem to happen here. Things no one can explain. The tourists that come here are either morbidly curious or just very, very out of the loop. The year-rounders gave up trying to understand so many generations ago that nowadays no one really cares. Do they believe in the supernatural? Not at all, everyone sees weird stuff happen here all the time, just don't go poking around into any of it and hopefully nothing will happen to you. The real thing to be afraid of are the $35 dollar a season beach badge prices, I mean that's just extortionate.
People go fishing here. There have been a few fishermen over the years who have sword they've seen something... unusual out in the water, massive shadows, strange blobs, etc. Mostly it's just normal fish though.
The shoreline is 7.8 miles long, and is actually pretty nice. The boardwalk is split in two by the half-mile gap. Since the boardwalk was built, that same section was hit with constant destruction which mysteriously never damaged any of the boardwalk on either side of it. It took a termite infestation, unprescedented storm damage, and three separate fires before the city council decided to stop attempting to rebuild it. Instead, there are two sections, Boardwalk A and Boardwalk B. Gallows Beach is a "dry beach," meaning that no alcohol, cigarettes, or other substances may be sold or consumed on the boardwalk or surrounding beach. However, this rule is unenforcable in the gap because it technically isn't part of the boardwalk, and many people take full advantage of this loophole. It also occasionally serves as a venue for bands to perform at, though generators have a tendency to go on the fritz or even explode, with seemingly no explanation.
There's a good few places to stay in Gallows Beach during the summer season, from cheap hotels to airbnbs, but none as classy or obnoxious as Gallows Plaza. Decades ago, the whole boardwalk was zoned for resort hotels, but every other building had a long chain of unfortunate and unexplainable mishaps which led to their developments being deemed bad investments and cancelled. The Plaza survived mostly unscathed, and it remains one of the most sucessful businesses in the city.
While most of the coastline is beach, Gallows Beach is also home to a small saltwater marsh. This area is frequented by birders, who enjoy the variety of birds who nest here, and anyone looking for some quiet and solitude. Some say that late at night, you can see spooky green lights floating above the water, but this is just a reaction from the natural gasses in the marsh rising and igniting in contact with oxygen, nothing supernatural about it. There are no marsh ghosts.
Gallows Beach High School was built on top of Sinker Island, which is mostly marshland. Above the entrance there's a quote from town founder John Gallow: "No mystery can stand againt the might of discovery." The academics are...pretty bad. But the sports? Also bad. Year after year, the Gallows Beach Hangmen engage in bitter competiton with their rival Salvage High Seadogs for second-to-last place in the West Jersey Football League (though their Girls Basketball and Boys Swim teams are generally pretty solid, and the Baseball team has been described as "almost competent"). What GBHS does do well in?
...Does a high rate of injuries and disappearances count?
(Until 1984, the mascot was a classic executioner with a noose and everything. There were parent complaints that the mascot was too dark and not school appropriate, so the mascot was changed to a grim reaper as a compromise, keeping the morbid identity but with a more vague portrayal. The cheers remained mostly undoctored, and you can still hear chants of "SWING, SWING SWING!" when the visiting team is losing. The marching band's rendition of Drowning Pool's Bodies must be heard to be believed.)
Sinker Island was entirely marshland before half of it was cleared to make room for the high school. According to rumors, the pit in the direct center of the marsh is bottomless. Students often talk about "The Pit," and some throw things into it to see how far they will go. Others worry about the ecological effect the decades of tossed report cards and contraband must be having on the marsh. In 1978, a student fell in the pit, and the only part that was found were his glasses. After the incident, the school placed a fence around the perimeter, which doesn't really stop anyone, but it protects their liability.
Boardwalk A is the more expensive option that stays closed until the summer season. Highlights include:
tourists like it. locals enjoy the influx of income during the summer, but don't enjoy it so much really
Boardwalk B is the cheaper section which is open year round. Highlights include:
it may not be much, but it sure is. here
This is a curiosities and oddities shop run by a Mr. Wizard, a man of indeterminate age who's legal last name is definetly Wizard, obviously. One part antique store, one part low-budget Ripley's Believe it or Not, one part an excuse to sell the old Halloween costumes he keeps in boxes in the back of the store (have people worn those vampire teeth before? Don't ask questions you don't want the answers to). Though Mr. Wizard's first love is getting tourists to spend sizable sums of money on plastic Jersey Devil skeletons in jars or pirate gold that definitely isn't plastic, during the off season he focuses on his second love: providing a spot for adventure-loving kids and werid goth young adults to loiter in. He can answer any question about the town history, though he may point you to his very real occult tomes and treasure maps he stocks along the way.
The Gallows Beach Municipal Hall is home to the offices of the city's five commissioners. Citizens vote for the commissioners, and the commissions vote on which one of the five serves as mayor on top of their regular duties. The current mayor is Bryan Gallow, the commissioner of Public Safety. Inside the hall:
Meyer Bridge spans across the bay to connect Gallows Beach to Salvage Township, the neighboring mainland town. It's a bit bigger than Gallows Beach, with the non-coast border technically touching the start of the Pine Barrens. They have a mall and lots of offices, so there's regular commuting from Gallows Beach to Salvage. Fair's fair though, the Salvage Township coastline is all marsh, so people from Salvage drive down to enjoy the shore. The township tries for its own tourist selling point, claiming to be the location of Captain Kidd's buried treasure (no, not the one he actually buried on Gardiner's Island that they found, a second different treasure that totally exists). Never one to be outdone by Salvage Township, Gallows Beach began to claim that they were the real location of the totally real treasure. Now both towns have metal detectors and pirate merchandise sold in many stores, and tourists sort of care sometimes.
Most of the housing in Gallows Beach are townhouses, largely single-family but with some split into multiple apartments, with each getting a level. There are some bigger, more expensive beach houses populating the west side of the island, as well as a few small apartment buildings sprinkled throughout the island, each with a few units. Then there's Baybridge, a seven-story apartment building built in the late 80s. At the time, residents complained that the big, blocky, brick building (and the addition of so much multifamily housing) would clash with the city and lower property values, but seeing as there were other, more pressing things lowering the property values already (mysterious disappearances and deaths will do that to a place), it didn't really have much of an impact. Why is it called Baybridge when it's not that close to the bridge and doesn't have the best views of the bay? It was originally zoned for development much closer to the bridge, but those plans fell through and the development was moved.
There's a gym. There's a pool. There's a computer lab. Good place. Not much to say I guess